2025. 2. 19. 06:09ㆍOthers...
"Carrot over stick"
나무 막대기에 꽂은 당근 = 당근 막대기
Fishing money chase business concept with business people running after dangling dollar jumps over the cliff. Working hard and always busy in the loop routine flat style design vector illustration.
< 당근 케이크 >
설탕이 귀했던 중세 유럽에서는 단맛이 나는 당근을 넣어 케이크를 만들었단다.
제 2차세계대전 중 영국에서는 설탕을 아끼기 위해 배급정책으로 아이들에게 당근을 나누어 주고
아이스크림 대신 [나무막대기에 꽂은 당근( "carrot over stick" )]을 먹으라고 했단다.
당근(채소)을 핥아 먹으라니 그게 맛이 있을 턱이 없겠지.
그러자 영국 가정에서는 배급받은 당근을 곱게 갈아 반죽에 섞어서 빵을 구웠더니
당근향이 나지 않으면서도 은은한 단맛이 나는 당근 케이크가 좋아서 그게 당근 케이크 레시피로...
오트밀 당근케이크 Oatmeal carrot cake
Carrot Cake Baked Oatmeal
Carrot & Stick Theory of Motivation
I've had the carrot. Now, I get the stick?
Someone has received something nice, but they now must suffer.
Dangling a Carrot & Wielding a Stick
The idiom of carrot and stick is based upon the fable of a cart driver who seeks to both induce his mule to move forward by dangling a carrot in front of it as well as force it into moving forward by wielding the stick from behind.
"Carrot over stick" & "carrot and stick"
"Carrot over stick" means using a reward ("the carrot") as the primary motivator to encourage desired behavior, rather than relying on punishment ("the stick") - essentially prioritizing positive reinforcement over negative consequences; it's a variation of the more common phrase "carrot and stick," which implies using both reward and punishment together to influence actions.
The phrase "carrot and stick" is a metaphor for when two different methods of incentivisation are simultaneously employed; the "carrot", referring to the promising and giving of desired rewards in exchange for cooperation; and the "stick", referring to the threat of undesired consequences in response to noncompliance or to compel compliance. In politics, the terms are respectively analogous to the concepts of soft and hard power. A political example of a carrot may be the promise of foreign aid or military support, while the stick may be the threat of military action or imposition of economic sanctions.
Origin
The earliest English-language references to the "carrot and stick" come from authors in the mid-19th century who in turn wrote in reference to a caricature or cartoon of the time that depicted a race between donkey riders, with the losing jockey using the strategy of beating his steed with "blackthorn twigs" to urge it forward; meanwhile, the winner of the race has tied a carrot to the end of his stick and simply sits in his saddle relaxing and dangling the carrot in front of his donkey. In fact, in some oral traditions, turnips were used instead of carrots as the donkey's temptation.
"Europe 1916", an anti-war cartoon by Boardman Robinson, depicting Death enticing an emaciated donkey towards a precipice with a carrot labeled "Victory" at the end of a stick
Decades later, the idea appeared in a letter from Winston Churchill, dated July 6, 1938: "Thus, by every device from the stick to the carrot, the emaciated Austrian donkey is made to pull the Nazi barrow up an ever-steepening hill."
The earliest uses of the idiom in widely available U.S. periodicals were in The Economist's December 11, 1948 issue and in a Daily Republic newspaper article that same year that discussed Russia's economy.
In the German language, as well as Russian and Ukrainian, a related idiom translates as pastry and whip.
In Mexico, president and dictator Porfirio Diaz was known for his pan o palo (bread or stick) policy. While Diaz favored conciliation, he also saw the necessity of violence as an option, epitomized by his statement: "Five fingers or five bullets."
donkey-and-carrot
It starts with a donkey being guided by a carrot strung in front of him, just out of reach.
The desire for the carrot will get that donkey to move forward.
carrot-on-the-stick
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